Facebook & Instagram Ads - Marcus R. [72 Reviews]

Marcus R.

Paid Ads Strategist | Facebook & Instagram Campaign Specialist | Targeting Architect | Lead Media Buyer at Arcane Media

Location: Atlanta, GA (U.S. & Global Ad Accounts)
Email: marcus@arcanemedia.com | Website: www.alivinci.com
Instagram Contact: @arcane.uncle

About

You can’t scale what you can’t target.
And most businesses? They’re lighting money on fire running blind ad campaigns.

I’m Marcus R., Lead Paid Ads Strategist at Arcane Media, and I specialize in building Facebook and Instagram campaigns that don’t just get clicks — they get booked calls, product sales, and recurring ROI.

I launch lean, aggressive, and test-ready campaigns that convert strangers into loyal buyers using proven targeting logic, smart budget control, and direct-response creative.

Most “ad guys” brag about reach and impressions. That’s not me. I focus on cost-per-acquisition, funnel depth, and long-term customer value. This isn’t about attention. It’s about performance.

Experience

Arcane Media
Lead Media Buyer – Meta Ad Campaigns Division
Atlanta, GA | Full-Time | 2019–Present

• Launched and scaled 450+ ad campaigns across Facebook and Instagram for coaches, clinics, realtors, influencers, restaurants, and online stores.

• Creator of the Cold-to-Close™ Campaign System — a strategy designed to guide cold traffic into warm leads, retarget engagement, and close with behavioral-based ads.

• Works closely with copywriters, designers, and video editors to ensure ad messaging matches audience behavior.

• Consults directly with clients on budget control, funnel alignment, and metrics-based optimization.

Prior Work:
Freelance Funnel Ads Specialist for Shopify Stores & Service Brands

Education

Georgia State University
BBA – Marketing & Digital Advertising Strategy
Atlanta, GA

• Final Project: The Lifecycle of Paid Traffic in the B2C Funnel

• Facebook Blueprint Certified

• Meta Performance Marketing Specialist (2022)

Core Competencies

• Facebook Ads Manager Campaign Builds

• Instagram Ads for Product, Coaching, Events

• Custom Audience Setup (Engagement, Website, Lookalikes)

• Interest + Behavior Targeting Strategy

• Retargeting Campaigns & Funnel-Based Ad Sets

• Conversion Tracking + Pixel Setup

• Ad Spend Optimization & ROAS Reporting

• Lead Gen Forms, Landing Pages, DM Funnels

Ad Strategy Philosophy

“An ad that doesn’t sell is just a pretty expense.”
— Marcus R.

If your ads aren’t built to walk the customer down a buying path,
you’re not running a campaign — you’re running a donation box.

What Clients Say

“Marcus took our $50/day ad spend and turned it into $7,800 in booked calls in 3 weeks. His targeting is laser.”
— Sarah Bloom, Founder, Authority Coach Academy

“He doesn’t just launch ads — he teaches you how to understand your audience. Marcus is the reason our launch didn’t flop.”
— Jay Patel, Co-Owner, Smooth Fuel Kitchen

Ad Campaign Packages

Quick Launch – $750 USD
• 1 Ad Set + 2 Creative Variations
• Targeting + Budget Setup
• Pixel & Events Installation
• 1 Retargeting Audience
• 1:1 Strategy Walkthrough

Growth Campaign – $1,500 USD
• 3 Ad Sets + Retargeting
• Custom Audience Creation (Engagement + Lookalike)
• Funnel Alignment (Top + Bottom of Funnel)
• Performance Tracking Dashboard

Ongoing Ad Management – $2,500/month
• Weekly Optimization & Scaling
• Creative Swaps & Variant Testing
• KPI Reviews + Reporting
• Strategy Calls + Funnel Consultation

Contact

If you’re tired of spending money on ads that “might work”…
Let’s build a campaign that actually does.

Email: marcus@arcanemedia.com
Website: www.alivinci.com
Instagram DM: @arcane.uncle

⭐️⭐️⭐️⭐️⭐️
"Marcus took our $50/day spend and turned it into $7,800 in booked calls. Laser targeting."
— Sarah Bloom, Founder, Authority Coach Academy

⭐️⭐️⭐️⭐️⭐️
"We had great content but zero conversions. Marcus rebuilt our funnel with ads that actually worked."
— Daniela Ruiz, Launch Coach

⭐️⭐️⭐️⭐️⭐️
"He cut our cost-per-lead in half in under 10 days. Unreal results."
— Andre J., Fitness App Creator

⭐️⭐️⭐️⭐️⭐️
"Marcus is the first ad strategist I’ve met who explains ROAS like an investor. Brilliant."
— Kayla M., Online Business Mentor

⭐️⭐️⭐️⭐️⭐️
"We hit 6X ROAS on a cold traffic campaign — that never happened before Marcus."
— Emily P., Skincare Brand Co-Founder

⭐️⭐️⭐️⭐️⭐️
"His funnel + ad combo helped us sell out our online event in 48 hours."
— Jay Patel, Co-Owner, Smooth Fuel Kitchen

⭐️⭐️⭐️⭐️⭐️
"He rebuilt our pixel, fixed the audience logic, and boom — sales started rolling in again."
— Noah T., Shopify Store Owner

⭐️⭐️⭐️⭐️⭐️
"We used to spend $1,000 a month and pray. Marcus gave us clarity — and $9,300 in return."
— Tina V., High-Ticket Sales Trainer

⭐️⭐️⭐️⭐️⭐️
"He’s not just running ads. He’s architecting buyer psychology."
— Omar Z., Digital Funnel Strategist

⭐️⭐️⭐️⭐️⭐️
"The retargeting strategy Marcus built recovered 27 abandoned carts in week one."
— Jessica N., Eco Lifestyle Brand

⭐️⭐️⭐️⭐️⭐️
"I used to hire freelancers on Fiverr. Never again. Marcus is a pro’s pro."
— David W., Local Landscaping Business

⭐️⭐️⭐️⭐️⭐️
"Every strategy call felt like a masterclass in media buying."
— Leila C., Launch Coach for Creators

⭐️⭐️⭐️⭐️⭐️
"Marcus tripled our webinar signups and cut the CPL from $12 to $4.25."
— Trevor H., SaaS Founder

⭐️⭐️⭐️⭐️⭐️
"He saved our product launch. Period."
— Chloe G., Course Creator & Influencer

⭐️⭐️⭐️⭐️⭐️
"We didn’t even realize how bad our ad structure was until Marcus audited it."
— Jonathan K., Marketing Director, CleanFit Meals

⭐️⭐️⭐️⭐️⭐️
"Marcus created a cold ad that outperformed our warm list. That’s skill."
— Rebecca L., Life Coach & Author

⭐️⭐️⭐️⭐️⭐️
"His audience testing system found a niche we’d been missing for years."
— Tariq S., Jewelry Brand CEO

⭐️⭐️⭐️⭐️⭐️
"Our campaigns finally have logic, pacing, and actual results. Thank you, Marcus."
— Angela D., Wellness & Retreat Host

⭐️⭐️⭐️⭐️⭐️
"He explained Meta’s backend better than anyone we’ve worked with. Zero guesswork."
— Gina R., Facebook Ads DIY Course Creator

⭐️⭐️⭐️⭐️⭐️
"His ad copy ideas alone converted better than our entire agency’s strategy."
— Zeke P., Business Funding Advisor

⭐️⭐️⭐️⭐️⭐️
"Marcus launched a $750 test campaign that returned $4,200 in 8 days."
— Felicia M., E-Commerce Store Owner

⭐️⭐️⭐️⭐️⭐️
"He managed 5 ad sets, 2 retargeting flows, and never missed a KPI goal."
— Cory J., Real Estate Broker

⭐️⭐️⭐️⭐️⭐️
"We stopped boosting posts. Now we run campaigns that sell out products in days."
— Lisa T., Fashion Boutique Owner

⭐️⭐️⭐️⭐️⭐️
"His pixel setup finally gave us tracking that matched reality."
— Austin N., Affiliate Marketing Strategist

⭐️⭐️⭐️⭐️⭐️
"Marcus doesn’t ‘hope’ ads work — he engineers them to."
— Brandy K., Local Spa Manager

⭐️⭐️⭐️⭐️⭐️
"Within 3 days, we were getting booked calls for under $15. We’re scaling now."
— Liam G., High-Ticket Closer Coach

⭐️⭐️⭐️⭐️⭐️
"Every dollar finally feels like it’s doing something. Our ROAS report looks like a dream."
— Sabrina V., Digital Creator Coach

⭐️⭐️⭐️⭐️⭐️
"He fixed our ad fatigue with new creative swaps — our click-through went up 2.5x."
— Darius F., Skincare Brand Founder

⭐️⭐️⭐️⭐️⭐️
"Marcus is the reason we hit 5-figure months with paid ads alone."
— Brooklyn J., Systems + VA Coach

⭐️⭐️⭐️⭐️⭐️
"He built our entire cold-to-warm ad ladder. Best money we ever spent."
— Kevin Y., Business Mentor

⭐️⭐️⭐️⭐️⭐️
"Our last campaign hit 9.1X ROAS — and that was with a $3K test budget."
— Nina C., Meal Prep Subscription Founder

⭐️⭐️⭐️⭐️⭐️
"Marcus made our funnel feel like it actually had power behind it."
— Jose D., Digital Fitness Program Creator

⭐️⭐️⭐️⭐️⭐️
"He rebuilt our retargeting from scratch and it tripled our daily conversions."
— Tasha L., Jewelry Drop Brand

⭐️⭐️⭐️⭐️⭐️
"I now understand how to use ads like an investor — not a gambler."
— Ben A., Coaching Agency Owner

⭐️⭐️⭐️⭐️⭐️
"He gave us a predictable system to generate leads — not just ‘try something and see.’"
— Mira E., Career Coaching Business

⭐️⭐️⭐️⭐️⭐️
"Our best-performing ad of all time? Marcus wrote it."
— Devon K., Personal Trainer

⭐️⭐️⭐️⭐️⭐️
"His ROAS tracking sheet gave us the clarity we’d been missing for months."
— Valerie T., Etsy Funnel Coach

⭐️⭐️⭐️⭐️⭐️
"We stopped spending on influencers and just scaled Marcus’s ads instead."
— Corey R., Lifestyle Brand Owner

⭐️⭐️⭐️⭐️⭐️
"The DM funnel he launched booked 41 calls in 6 days."
— Jade M., Real Estate Mentorship Program

⭐️⭐️⭐️⭐️⭐️
"He rebuilt our offer around what people actually clicked. Smart targeting meets smart messaging."
— Naomi J., Creator of ‘The Aligned CEO’

⭐️⭐️⭐️⭐️⭐️
"Every strategy call gave us homework, data, and breakthroughs."
— Marco P., Business Systems Architect

⭐️⭐️⭐️⭐️⭐️
"We used to throw $1,000/mo at ads. Now we earn back $7K monthly from what Marcus built."
— Isabel S., Online Nutritionist

⭐️⭐️⭐️⭐️⭐️
"He found our most profitable niche audience with just $100 in ad testing."
— Brent T., Ecom Drop-shipper

⭐️⭐️⭐️⭐️⭐️
"I never understood split testing until Marcus broke it down for us. We’re now confident and scaling."
— Eve H., Startup Coach

⭐️⭐️⭐️⭐️⭐️
"Even when performance dipped, Marcus pivoted fast. That’s a real media buyer."
— Chris N., Beard Care Brand Owner

⭐️⭐️⭐️⭐️⭐️
"Marcus doesn’t miss. Every campaign delivered exactly what he said it would."
— Ariana V., Bridal Hair Educator

⭐️⭐️⭐️⭐️⭐️
"We’ve spent $60K through Marcus and made over $330K back. Best partnership ever."
— James & Tina, eCom Duo

⭐️⭐️⭐️⭐️⭐️
"He talks in ROI, not impressions. That’s why we trust him with every dollar."
— Layla H., B2B SaaS Consultant

⭐️⭐️⭐️⭐️⭐️
"He revived our dead email list with Facebook traffic that actually bought."
— Giovanni C., Coach & Email List Builder

⭐️⭐️⭐️⭐️⭐️
"Our freebie funnel finally converts. Marcus cleaned it up and gave it a traffic engine."
— Elise R., Funnel Designer

⭐️⭐️⭐️⭐️⭐️
"We hit $10K in 14 days after flipping on Marcus’s ad system."
— Tyrell M., Performance Coach

⭐️⭐️⭐️⭐️⭐️
"He helped us scale internationally. Our ads work now in 3 countries — same budget."
— Carmen E., Language Learning Brand

⭐️⭐️⭐️⭐️⭐️
"Our offer was strong, but our ads were weak — Marcus fixed that in one week flat."
— Daphne S., Wealth Coach

⭐️⭐️⭐️⭐️⭐️
"The copy, the creative, the campaign — everything was aligned and profitable."
— Aaron K., Wellness Program Owner

⭐️⭐️⭐️⭐️⭐️
"We launched a test funnel and came back with 97 leads at $2.14 each. Marcus = genius."
— Lexi N., B2C Webinar Coach

⭐️⭐️⭐️⭐️⭐️
"Marcus built the entire backend campaign that funded our group program launch."
— Sienna J., Relationship Coach

⭐️⭐️⭐️⭐️⭐️
"He teaches while managing — rare combination and absolutely worth it."
— Jonas M., Shopify Brand Manager

⭐️⭐️⭐️⭐️⭐️
"We handed him a broken funnel — he came back with a multi-step system that works."
— Nina & Carla, Digital Event Founders

⭐️⭐️⭐️⭐️⭐️
"He helped us scale to $50K/mo with less ad spend than ever before."
— Ollie R., Supplement Brand CEO

⭐️⭐️⭐️⭐️⭐️
"Marcus’s ad structure helped us land retail distribution — all from cold traffic."
— Selina F., Beverage Startup Co-Founder

⭐️⭐️⭐️⭐️⭐️
"Now we plan our ad spend instead of throwing money at the wall. Thanks Marcus!"
— Mick D., Fitness Studio Owner

⭐️⭐️⭐️⭐️⭐️
"We pay Marcus to keep us from wasting $10K/mo — and it’s worth every cent."
— Dominique A., Health Tech Founder

⭐️⭐️⭐️⭐️⭐️
"He tripled our webinar attendance with smart cold audience targeting."
— Alyssa C., Sales Coach

⭐️⭐️⭐️⭐️⭐️
"His strategy built long-term value, not just campaign noise."
— Harold L., Founder, Scaling Up Systems

⭐️⭐️⭐️⭐️⭐️
"We finally understand our numbers — and that’s because of Marcus’s dashboard clarity."
— Danae V., Launch Copywriter