Email Newsletter Design - Isla T. [62 Reviews]
Isla T.
Email Designer | Brand Retention Specialist | Visual Funnel Architect | Lead Email Creative at Arcane Media
Location: Boston, MA (Remote Global Support)
Email: isla@arcanemedia.com | Website: www.alivinci.com
Instagram Contact: @arcane.uncle
About
Most emails get ignored.
Mine get opened, read, clicked — and remembered.
I’m Isla T., Lead Email Designer at Arcane Media. I design newsletters and automated email flows that don’t just look good — they generate consistent cash flow, build retention, and strengthen your brand’s voice in your customer’s inbox.
Let’s get something straight: email isn’t dead. Bad email is.
If your current emails look like boring text walls, unstyled Mailchimp templates, or stock photo spam — you’re throwing away your warmest audience. I bring structure, tone, visuals, and calls-to-action together into one powerful, polished experience.
I make sure your brand shows up sharp, relevant, and valuable in every inbox you touch.
Experience
Arcane Media
Lead Email Creative & Brand Retention Designer
Boston, MA | Full-Time | 2020–Present
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Designed and launched 500+ branded newsletter campaigns and automated email flows for coaches, online stores, service providers, and agencies.
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Creator of the Inflow Impact Layout™ — a responsive email system optimized for open rates, click-throughs, and visual brand memory.
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Works directly with copywriters, marketing directors, and CRM specialists to align every newsletter with upcoming offers, launches, and seasonal triggers.
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Specializes in visual storytelling, CTA placement, mobile readability, and scroll pacing.
Prior Work:
Email Marketing Designer for Boutique Fashion and Wellness Brands
Education
Massachusetts College of Art and Design
Bachelor of Fine Arts – Visual Communication + Digital Strategy
Boston, MA
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Final Project: Designing Email for the 8-Second Attention Span
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Specialized in mobile design, behavioral email flows, and conversion-first layout systems
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Certified in Klaviyo, Mailchimp, and ConvertKit design logic
Core Competencies
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Newsletter Design (Branded, Promotional, Informative)
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Visual CTA Flow + Mobile-First Layouts
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Email Header, Hero, and Footer Consistency
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Fonts, Spacing, Color Psychology for Email
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Scroll Pacing & Content Break Strategy
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Responsive Design for All Devices
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Brand Consistency Across All Templates
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Collaboration with CRM + List Segmentation Teams
Design Philosophy
“An email is your brand’s voice in their inbox.
It should sound confident — and look like it belongs.”
— Isla T.
Design isn’t just decoration. It’s communication.
I build layouts that respect time, drive clicks, and make people want to read the next one.
What Clients Say
“Isla redesigned our newsletter and our open rates went from 12% to 41%. Her layout was the missing piece.”
— Nate Holloway, Co-Founder, MindFuel Daily
“Our Black Friday email sequence was stylish, easy to read, and highly clickable. Isla’s design brought the whole campaign to life.”
— Alicia Romero, Director of Marketing, LuxeGlow Skincare
Email Design Packages
Quick Newsletter – $400 USD
• 1 Branded Template (Header + Body + CTA)
• Designed in Mailchimp or Klaviyo
• Mobile Optimization
• Includes Light Copy Formatting & Image Placement
Monthly Newsletter Kit – $1,200 USD
• 4 Unique Email Templates (Weekly Sends)
• Style System for Consistent Branding
• CTA Buttons, Images, Offers Embedded
• Designed for Mobile + Desktop View
• Visual Reports + Engagement Suggestions
Automation Flow Design – $2,000 USD
• Welcome Series, Abandon Cart, Re-Engagement Flows
• 5–7 Email Sequence Design
• Brand-Matched Templates
• CRM Integration & Flow Strategy Support
• Conversion-Focused Layouts
Contact
Your best customers are already on your list.
Now let’s design emails that make them stay — and spend.
Email: isla@arcanemedia.com
Website: www.alivinci.com
Instagram DM: @arcane.uncle
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"Isla redesigned our newsletter and open rates jumped from 12% to 41%. Her layout changed everything."
— Nate Holloway, Co-Founder, MindFuel Daily
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"She makes every email feel like a mini-landing page — clean, scrollable, and ready to convert."
— Sophie V., Brand Director, Everglow Beauty
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"Isla’s automation flow brought us $18K in sales from our welcome sequence alone."
— Jared C., Founder, Clarity Coaching Lab
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"We used to send walls of text. Now every email looks branded, inviting, and clear. Isla is magic."
— Carmen T., Fitness Trainer & Online Educator
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"She built our abandoned cart emails and we recovered more than 30 orders in 2 weeks."
— Zoe H., E-Commerce Manager, LuxeGlow Skincare
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"Her CTA buttons, section pacing, and color psychology were spot on. We saw clicks spike overnight."
— Daniel R., Copywriter & Launch Strategist
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"We now get compliments on our emails. That never happened before Isla."
— Avery M., Boutique Retail Owner
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"Isla turned our ugly Mailchimp layout into something we’re proud to send weekly."
— Nicole F., Digital Art Shop Founder
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"Her welcome flow emails don’t just look great — they build trust with every scroll."
— Aliyah S., Life Coach & Podcast Host
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"We used her monthly kit and it felt like we had an entire in-house creative team."
— Carlos D., SaaS Startup CMO
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"The email designs were responsive, beautiful, and actually made people want to read."
— Brenna L., Subscription Box Owner
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"Even our least engaged segment started clicking again. That’s the Isla effect."
— Josh V., CRM Specialist
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"She redesigned our hero section and it instantly became the most clicked part of our campaign."
— Tammy Y., Wellness Brand Owner
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"We’ve sent over 80 campaigns with Isla’s layouts — and they never feel stale."
— Marcus T., Digital Agency Founder
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"Her automation sequence brought in more revenue than our Facebook ads. Not kidding."
— Emma B., Skincare Brand Co-Founder
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"We gave her minimal content — she gave us a polished newsletter that outperformed every past send."
— Maya Z., Fashion Stylist & Creator
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"Isla’s visuals made our real estate updates feel like a lifestyle magazine."
— Darren J., Realtor, Luxe Properties
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"She completely elevated our brand’s email identity. Now our newsletters feel like premium assets."
— Nina P., Jewelry E-Commerce Owner
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"The footers, fonts, buttons — every detail was intentional. Her design was a masterclass in UX."
— Theo R., SaaS Funnel Consultant
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"We had 3 separate flows — she unified the entire system visually and functionally."
— Rachel W., Health & Hormone Coach
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"She made ConvertKit look like a luxury magazine. That says it all."
— David K., Online Course Creator
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"We booked 14 new consultations after sending Isla’s Black Friday sequence."
— Lana E., Business Mentor
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"Her mobile-first layouts helped us double tap-through rates on small screens."
— Victor G., Email Marketing Director
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"We use her design as a training example for new hires. It’s that clean and conversion-focused."
— Brian L., UX Strategy Coach
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"Our open rates jumped from 18% to 36% in 6 weeks — same audience, better design."
— Gina S., Product-Based Biz Mentor
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"She doesn’t just design emails. She designs experiences people want more of."
— Kevin F., Influencer Marketing Agency Owner
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"Even our unsubscribes slowed down. Isla made our emails something people look forward to."
— Marina A., Parenting Blog Editor
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"We didn’t need a new CRM — we just needed Isla’s flow redesign."
— Sebastian D., Fitness App Founder
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"The way she formatted testimonials, timers, and offers into one scrollable layout was brilliant."
— Cleo T., High-Ticket Coach
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"She turned our bland weekly updates into a full retention strategy."
— Alexis N., E-Book Creator
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"Our cart recovery emails now look better than our website."
— Dante M., Shopify Retailer
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"Her headers and color rhythm made our openers feel cinematic."
— Priya R., Visual Storytelling Educator
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"I thought we needed new copy. We just needed Isla’s layouts."
— Caleb Z., Product Funnel Expert
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"Her design reports showed us what actually works visually. Super helpful."
— Yasmine H., Lifestyle Subscription Brand
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"We saw 23% more clicks after just one newsletter design swap."
— Andre T., Event Marketer
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"She organized a messy sales promo into a clean, irresistible scroll."
— Juliet B., Online Course Seller
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"Our first welcome email now gets screenshots from new subscribers. That’s all Isla."
— Kara S., Freelance Mentor
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"Every CTA looks like a personal invite now. Clicks are up — way up."
— Greg D., Online Gym Platform
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"She combined storytelling and design better than anyone we’ve worked with."
— Ellis V., Founder, Build Your Brand Co.
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"We went from looking like a DIY brand to a polished email powerhouse."
— Natalie R., Business Strategy Consultant
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"Her visuals are like branding therapy. Our emails now speak the same language as our site."
— Jessica T., Shopify Home Decor Store
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"She built retention, not just aesthetics. That’s why we keep hiring her."
— Leo S., Founder, Remote Launch Pro
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"Even our abandoned checkout reminders feel premium now. Thanks Isla!"
— Bella G., Pet Boutique Owner
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"She took our Black Friday chaos and made it look like a luxury catalog."
— Trent M., Founder, Formwear Studio
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"We saved hours of team time by just cloning Isla’s templates."
— Chloe A., Design Software Educator
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"Our unsubscribe rate dropped below 0.4% — the design is that engaging."
— Kendall W., B2B SaaS CRM Team
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"Her light formatting support made our plain copy look like brand-level messaging."
— Tasha E., Virtual Assistant Coach
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"I don’t know how we launched without this before. Isla’s designs changed our whole launch model."
— Isaac M., Launch Manager
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"Clients started screenshotting our emails and sharing them. That’s real retention power."
— Layla D., Female Founder Collective
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"Our onboarding flow now feels like a guided brand experience."
— Xander P., App Developer
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"She matched our font, brand tone, color palette — and made it feel totally fresh."
— Olivia J., Bookstore + Café Owner
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"We used to outsource to agencies. Now we just book Isla directly — no one does it better."
— Matt B., Email Marketing Lead
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"Her design made our email content finally feel like our brand."
— Dina C., Ethical Fashion Brand
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"Even our founder said, ‘Who designed this?’ and now uses Isla’s name in every campaign brief."
— Mason H., EdTech Startup
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"No more clunky Mailchimp mess. Now it’s elegance, flow, and performance — every send."
— Zoey N., Personal Development Coach
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"We tripled our weekly store visits from just her email designs and nothing else."
— Tyra C., Artisan Market Co-Founder
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"We now have 8 templates we rotate weekly, and Isla made each feel intentional and beautiful."
— Ramon D., Agency Ops Director
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"She made Klaviyo look like a fashion blog. That’s next-level email design."
— Hailey F., DTC Beauty Brand Owner
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"She’s a visual architect of email — not just a designer. Total asset to our growth."
— Nico R., Arcane Media Design Lead